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Camila Carril Collection
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Dreamy demi-fine jewellery
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Dreamy demi-fine jewellery
Rebrand and create a 360° branding strategy for demi-fine jewellery label, Camila Carril Collection. A streamlined approach and artsy social presence to rekindle the romantic and successful brand.
The immediate success of the first collection — The Bug Collection — placed the brand on the international map. The exponential growth in 129 countries called for a more established, polished look and feel in order to be relevant to the demographic target.
Rebrand and create a 360° branding strategy for demi-fine jewellery label, Camila Carril Collection. A streamlined approach and artsy social presence to rekindle the romantic and successful brand.
The immediate success of the first collection — The Bug Collection — placed the brand on the international map. The exponential growth in 129 countries called for a more established, polished look and feel in order to be relevant to the demographic target.
Re-fresh, re-engage, re-kindle
We highlighted the full name of the brand and introduced 'collection": a wider canvas to create and expand the jewellery line globally. Bauhaus staple Futura was the sole typeface used for the brand. To balance the circular shapes we introduced Winter Sans. This Agile typeface combines thin elegant strokes and authoritative bolder lines. Inspired by 40's art deco, the logomark conveys glamour and luxury with a strong symmetrical geometry. Delicate meets vigorous, an analogy for female empowerment.
The original packaging illustrations were intrinsically linked with the Bug Collection. The brand needed the freedom to explore other fauna and flora related routes and aesthetics.
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We shifted the focus back on the actual branding, placing the Pantone and logo as the main protagonists. The new solid sustainable packaging makes the unboxing a true discovery.
©Our Social Creative
Lens — Hazel Hurley
Co-founder — Camila Carril
Co-founder — Our Social Collective Limited
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Our Social Collective Holdings Limited
