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Guruji
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Unexpected seeds in your bagging area
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Unexpected seeds in your bagging area
Bringing the world of Guruji to life through seamless UI, UX and photography direction. The bright and energetic aesthetic crafted by Busby Webb gave us a strong brand identity and story to work with from the outset.
We streamlined the colour palette and introduced engaging motion, illustrations, tone of voice and photography. The limited common knowledge of popped lotus seeds called for a unique and disruptive digital experience. It was crucial to deeply engage with the consumer and demystify the Guruji products, ingredients and health benefits in a playful and interactive way.
Bringing the world of Guruji to life through seamless UI, UX and photography direction. The bright and energetic aesthetic crafted by Busby Webb gave us a strong brand identity and story to work with from the outset.
We streamlined the colour palette and introduced engaging motion, illustrations, tone of voice and photography. The limited common knowledge of popped lotus seeds called for a unique and disruptive digital experience. It was crucial to deeply engage with the consumer and demystify the Guruji products, ingredients and health benefits in a playful and interactive way.
Plant to Packet
All of the brand imagery was creatively directed and produced in-house to ensure consistency and a seamless visual aesthetic. We developed a warm and cheeky tone of voice and created a suite of animations, cursors, icons and infographics to help educate the user about the "Guruji way" and take them on the 'Plant to Packet' journey. We celebrated the incredibly rich Indian heritage by placing the guru and the mudra hand at the very centre of the branding.
We pushed the envelope by including a for-play-only section: 'Wisewords'. By clicking on the levitating guru, users discovered randomised playful visuals and intended puns.
©Our Social Creative
Initial brand identity — Busby Webb
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