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Rotaro
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Curated cult label rental
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Curated cult label rental
We crafted and finessed the user experience for the launch of Rotaro, the innovative, and sustainable fashion rental platform.
Focusing on the notion of 'mindful frivolity', we designed a distinct digital experience for the non-conformist tastemakers. The brilliant brand identity crafted by Fos & Co. was the ideal starting point one could wish for. We streamlined the colour palette and introduced engaging motion identity. We played with atypical layouts and kinetic overlays to translate the notions of exploration, innovation and repetition.
We crafted and finessed the user experience for the launch of Rotaro, the innovative, and sustainable fashion rental platform.
Focusing on the notion of 'mindful frivolity', we designed a distinct digital experience for the non-conformist tastemakers. The brilliant brand identity crafted by Fos & Co. was the ideal starting point one could wish for. We streamlined the colour palette and introduced engaging motion identity. We played with atypical layouts and kinetic overlays to translate the notions of exploration, innovation and repetition.
Fashion rental made simple
One of the key touchpoints was to illustrate the rental processes in different steps, clearly and attractively.
We merged user experience and interface into one consistent visual solution and created an animated icon suite. In order to maintain digital consistency, we also developed the email marketing template, allowing the client to communicate successfully and effectively with on-brand assets.
We work on an agile sprint. The goal being to go to market with a great MPV (minimum viable product) and introduce to consumers a brand new fashion rental platform that uses sustainable processes where possible, from its biodegradable packaging to eco-friendly laundering and repair.
©Our Social Creative
Brand identity — Fos & Co.
Lens — Rotaro
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