360° Brand identity + Web design

Parhela | Luxury Chillwear

→ Client
Parhela
→ Year
2021
→ Services
360º Brand identity \ Web design \ Tone of voice Brand strategy \ Web development

360° Brand identity + Web design

Parhela | Luxury Chillwear

Parhela
•   Case study

Understated Luxury Chillwear

→ Client
Parhela
→ Year
2021
→ Services
360º Brand identity \ Web design \ Tone of voice Brand strategy \ Web development

Understated Luxury Chillwear

LESS IS WORN. Caution: This is not streetwear.
Of the hundreds of thousands of students that enroll in online courses every year, the average completion rate is less than 7%; nearly every student that enrolls in an online course fails to complete it.

Parhela is a new multidisciplinary luxury label that blurs the line between original streetwear and luxury fashion staples. The label produces pieces at a slow pace, side-stepping the traditional overwhelming fashion calendar and challenging the buy-it-all thinking of modern consumerism. Embracing the era of silent chillwear, Parhela crafts wholesome, understated pieces to live | chill | explore | laugh | work and simply be ' in'. 

We meticulously crafted a holistic brand identity that celebrates minimalism, timeless wares, impeccable cuts and immaculate attention to detail.

Parhela is a new multidisciplinary luxury label that blurs the line between original streetwear and luxury fashion staples. The label produces pieces at a slow pace, side-stepping the traditional overwhelming fashion calendar and challenging the buy-it-all thinking of modern consumerism. Embracing the era of silent chillwear, Parhela crafts wholesome, understated pieces to live | chill | explore | laugh | work and simply be ' in'. 

We meticulously crafted a holistic brand identity that celebrates minimalism, timeless wares, impeccable cuts and immaculate attention to detail.

©Our Social Creative - Parhela - case study
©Our Social Creative - Parhela - case study
©Our Social Creative - Parhela - case study
©Our Social Creative - Parhela - case study
©Our Social Creative - Parhela - case study
©Our Social Creative - Parhela - case study
No items found.

Understated, Elevated, Wholesome. The new radical transparency.

We focused on the idea of timelessness. The brand type channels a bold established yet discreet aesthetic featuring smooth corners that are moulded around a circular shape. This hybrid between serif and sans-serif makes a modern-classic statement.

The Parhela photography aesthetic is an essential part of the brand identity and lifestyle. The artistic direction features ethereal, contemporary and minimalist scenery. Focusing on the unity and relationship between nature, tactility and the body, the imagery is clean with soothing low saturated earthy tones. HELIOS [sun in greek] is Parhela's primary colour. Desaturated, organic, subtle, understated, timeless and incredibly versatile, this shade of taupe symbolises neutrality, practicality, authenticity and modesty. PETRICHOR [the rain smell] and WHOLESOME complement the primary colour to create an elevated and soothing aesthetic.

©Our Social Creative - Parhela - case study
©Our Social Creative - Parhela - case study
©Our Social Creative - Parhela - case study
©Our Social Creative - Parhela - case study
©Our Social Creative - Parhela - case study
No items found.
Ending fast-fashion. For good. With the explicit acronym #FCKFSTFSHN (#f*ck fast fashion), Parhela is taking a strong stance. They ditched self-promotion and loud branding to emphasize craftsmanship, personal and environmental awareness, not letting fast-fashion define our online and offline selves

©Our Social Creative

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