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Our Social Collective
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Timeless staples re-booted
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Timeless staples re-booted
In 2018, global fashion tastemaker, Sophia Smith, launched her eponym debut collection in partnership with brand incubator, Our Social Collective.
A year later, we were commissioned to re-kindle the brand image through a contemporary editorial campaign and a re-imagined social media aesthetic. We developed a new curated lifestyle celebrating strong attitude, confidence and empowered women with a soft romantic touch.
In 2018, global fashion tastemaker, Sophia Smith, launched her eponym debut collection in partnership with brand incubator, Our Social Collective.
A year later, we were commissioned to re-kindle the brand image through a contemporary editorial campaign and a re-imagined social media aesthetic. We developed a new curated lifestyle celebrating strong attitude, confidence and empowered women with a soft romantic touch.
A neutral canvas for styling
Timeless, the core range features clean cut staples and relaxed tailoring. The capsule collection transitions seamlessly from day to night, offering a neutral canvas for styling. We focused on creating realistic and on trend versatile looks for the modern consumer, showcasing the collection in a brand new light. We mixed and matched everyday must-have pieces and accessories with the elevated wares, appealing instantly to a wider audience.
Social media aesthetic was re-designed accordingly, featuring soft, earthy and neutral hues. Layouts and angles became more playful yet minimalistic. Attitude got bolder and cheekier. Still photography and illustration were introduced.
Core staples undeniably constitute the perfect base for any wardrobe. However, in an utterly competitive apparel environment, re-invention and transformation are key. Approaching the existing collection with a fresh set of eyes, an alternative aesthetic and a bolder attitude allowed the label to (re) connect with a new and existing consumer base.
©Our Social Creative
Lens — Emily Valentine
Talent— Mira Lanshina
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